WHAT IS A BRAND?
Simply put, your brand is your promise to your clients. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Branding is the creation process and delivery of all the different marketing pieces that are needed by your organization to engage your clients. The brand elements within your ‘corporate image’ should not only engage prospective or existing clients but also create and promote confidence in your organization. The creation of a masterbrand (logo) is ultimately the foundation to all other brand elements your organization will use.